A commercial brochure—often called a sales brochure or corporate leaflet—is a key communication tool for promoting your business, products, or services. Whether it's designed as a folded leaflet or a multi-page brochure, its purpose is to capture attention, build trust, and drive conversions. Here's how to create a sales brochure that truly delivers results.
Define Your Sales Objective
Start by clarifying what your brochure should achieve: generate leads, support a sales pitch, showcase product features, or reinforce your brand image. A well-defined goal will guide your content, layout, and format choices.
Choose the Right Format
A commercial brochure can take many forms: a folded leaflet (bi-fold or tri-fold), a saddle-stitched booklet, or even a perfect-bound brochure. Your format depends on the amount of content, your budget, and how you plan to distribute it.
Structure Your Message
A clear structure is essential for making your message persuasive and accessible. Organise your brochure with an impactful introduction, followed by sections that highlight benefits, solutions, and proof points. Close with a strong call to action.
To help guide your reader efficiently, follow these steps:
Prepare Effective Content and Visuals
Write persuasive, benefit-driven content. Focus on what sets your business apart. Avoid lengthy paragraphs and jargon. Support your message with professional visuals: product photos, icons, infographics, or team images that inspire trust.
Design That Converts
Your layout must be visually attractive and easy to scan. Use your brand colours and fonts, keep enough white space, and create a natural reading flow. If you’re unsure where to start, our team can help design a tailored commercial brochure that aligns with your goals.
Select Materials That Reflect Your Brand
Paper weight and finish influence how your company is perceived. For folded leaflets, 170–250 gsm paper is ideal. For brochures, opt for 135–170 gsm inside pages and a sturdier cover between 250–350 gsm. Consider matt lamination or soft-touch finish for a premium touch.
Prepare a Print-Ready PDF
Export your file in CMYK, high resolution (300 dpi), with bleeds and embedded fonts. For multi-page brochures, remember to include a correctly sized spine if perfect-bound. Our print team can check your file or provide templates on request.
Test Before Launch
Print a physical proof to check colour accuracy, legibility, and fold alignment. This final validation step ensures a professional result and helps avoid costly mistakes on your full print run.
When to Use a Sales Brochure
A commercial brochure is perfect for:
Smart Distribution Channels
Maximise your reach by distributing brochures:
Who Uses Commercial Brochures?
Sales brochures are used by professionals across many sectors:
Final Tips for a Successful Sales Brochure
Your brochure should reflect your brand’s professionalism and inspire confidence. Prioritise quality design, sharp messaging, and efficient printing. Combine physical distribution with digital sharing to extend its lifespan and impact.
Need Help Creating a Brochure That Sells?
At Multi-Pages.com, we help you design, print, and deliver powerful commercial brochures—whether folded leaflets or bound booklets. We also offer file checks, custom paper options, and fast turnaround. Request a quote or send us your project to receive expert support from start to finish.